Noctifuel
Class Project | 2025 | Brand Design
NoctiFuel is an energy drink brand designed for those who come alive at night—creatives, night workers, and late-night thinkers
Poster Designs
Label Design
Mockup
Process
The purpose of this project is to develop a visual identity for an energy drink designed to genuinely reenergize people in need of a boost. It aims to be attractive, fun, and inviting for consumers. We will create a visual identity that communicates these qualities using pastel colors, graphics, and fonts that convey confidence, enjoyment, appeal, and quality. The slogan for the product will be "Stay lit, own the night."
Moodboard
Market Research
Results
Noctifuel is an energy drink that’s energetic, playful, and stylish—made for creatives, night workers, and anyone who comes alive after dark. It blends fun pastel aesthetics with a cool, polished look that feels both trendy and trustworthy. Behind its vibrant personality, the brand remains dependable and uplifting, offering support and motivation to help people power through long nights with confidence and joy.
Video Advertising
